Post Graduate Diploma in Digital Marketing

The unique advantage of PGDM is that the course curriculum is tailored to industry needs and the course material is application oriented.
PGDM is offered on various disciplines such as 

Duration :1 yrs

Fee :- 28000

  • Introduction to Digital Marketing
  • Successful Digital Marketing Case Studies
  • Graphic Designing Using Canva
  • Domain Marketing
  • Building WordPress Websites
  • eCommerce Website Development With Shopify
  • SEO Mastery
  • Blogging
  • Google AdSense
  • Google Analytics
  • Google Tag Manager + Google Analytics
  • Email Marketing
  • Social Media Marketing
  • Google Ads Mastery
  • Third-Party Ads
  • Social Media Optimization (SMO)
  • YouTube Marketing
  • App Store Optimization (ASO)
  • Online Reputation Management (ORM)
  • National & International Freelancing

Introduction to Digital Marketing

  • What is Digital Marketing?


  • Scope of Digital Marketing


  • Requirement of Digital Marketing


  • Latest Trends in Digital Marketing


  • Digital Marketing for Working Professionals


  • Digital Marketing for Small, Medium, and Large Businesses


  • Job opportunities in Digital Marketing

Successful Digital Marketing Case Studies

  • Objectives of Online Marketing


  • Elements of Successful Digital Strategy


  • Secrets of Successful Digital Marketing Campaigns


  • Practical: Defining a Business Objective

Graphic Designing Using Canva

  • Digital Banner Designing


  • Graphic Design Fundamentals


  • How to Use Canva?


  • Logo & Graphic Designing


  • Live Practice– Designing Logos and Banners

Domain Marketing

  • What is Domain Name?


  • Types of Domains and Extensions


  • How to Buy Right Domain Name?


  • What is Web Hosting, cPanel & FTP Account?


  • What is Domain Marketing?


  • How to Sell a Domain Name?


  • Top Domain Selling Platforms

Building WordPress Websites

  • What is WordPress?


  • Why Learn WordPress in Digital Marketing?


  • vs


  • WordPress installation and Creating 1st Website


  • WordPress Page Builders


  • WordPress Plugins and Settings


  • Using WordPress for Blogging


  • WordPress for Personal Websites


  • WordPress for Business Websites


  • WordPress for eCommerce

eCommerce Website Development With Shopify

  • Shopify Introduction


  • Why Use Shopify for eCommerce?


  • Setting up Free Shopify Account


  • Important Tools for Shopify


  • Building eCommerce Site With Shopify

SEO Mastery

  • What is SEO?


  • Importance of SEO


  • How do Search Engines Work?


  • Introduction to SERP


  • Different SEO Techniques


  • Top Ranking Factors


  • Black Hat vs White Hat SEO


  • Different Google Algorithms


  • On-Page SEO Basics


  • Off-Page SEO Basics


  • Technical SEO Basics


  • Technical SEO Advanced


  • Advanced Keyword Research


  • Working on On-Page SEO


  • Working on Off-Page SEO


  • Local SEO


  • Mobile SEO


  • Google Search Console in Depth


  • Indexing in Search Console


  • Fixing Errors in Search Console


  • HTTPS & SSL Certificate


  • Optimizing Website Speed


  • SEO Case Studies


  • eCommerce SEO


  • SEO Reporting



  • What is a Blog?


  • How does Blogging Work?


  • Benefits of Blogging


  • SEO in Blogging


  • Making Money with Blogging


  • Niche Blogging and Categories


  • Creating 90-Days Blog Strategy


  • Monetizing the Blog


  • Applying for Google AdSense


  • Applying for Other Ad Platforms

Google AdSense

  • What is Google AdSense?


  • Account Approval & Account Setup


  • AdSense Guidelines & Requirements


  • Niche Content Research


  • Traffic Strategy

Google Analytics

  • Basics of Google Analytics


  • How to Set Up Google Analytics?


  • Concept of Cookies


  • Understanding Website Analytics


  • Reports in Google Analytics


  • Users/Access in Google Analytics


  • Audience Creation in Google Analytics


  • Google Analytics for SEO


  • Google Analytics for PPC Campaigns


  • Important Metrics in Google Analytics


  • Ecommerce Tracking


  • Analytics Report Creation


  • Filter Creation


  • Understanding Attribution


  • Alternatives to Google Analytics


  • Similar Products


  • Link Tracking

Google Tag Manager + Google Analytics

  • What is Google Tag Manager?


  • Setting up Google Tag Manager


  • Why Integrate GA and GTM?


  • Components of Tag Manager


  • Tags, Triggers, and Variables


  • Setting up First Tracking


  • Tracking Videos


  • Tracking Links


  • Tracking Visible Elements


  • Tracking Scrolls


  • eCommerce Events Tracking With GTM


  • Facebook Pixel + GTM


  • Facebook Events Tracking With GTM

Email Marketing

  • What is Email Marketing?


  • How to do Email Marketing?


  • Top Tools for Email Marketing


  • Automation in Email Marketing


  • Omnichannel Marketing


  • How to Write an Email?


  • Important Metrics for Email Marketing


  • Call to Actions in Email Marketing


  • Email Cycles


  • Conversion Rate Optimization


  • Spam Score in Email Marketing


  • Lead Generation


  • Email Marketing Funnels

Social Media Marketing

Facebook Marketing

  • Basics of Facebook Ads


  • Working of Facebook Ads


  • Types of Facebook Ads


  • Objectives of Facebook Ads


  • Audience and Targeting Optimization


  • Placement Options in Facebook ads


  • Ad copies and Copywriting


  • Landing Page Optimization for Relevancy


  • Buyer Persona


  • Understanding Advanced Facebook Pixel


  • Facebook Analytics


  • A/B Testing


  • Tracking Options


  • Spying Competitors


  • Facebook Ads for Affiliate Marketing


  • Running All Objective Ads


  • Running Video Ads


  • Running Dynamic Ads


  • Strategies for Facebook Ads


  • Retargeting and Remarketing Ads


  • Lead Generation & Funnels


  • Reporting for Facebook Ads


  • Facebook Messenger Marketing


  • Facebook Scaling Models and Strategies


  • How to Get Clients for Facebook Ads?


  • Different Facebook Marketing Tools

Instagram Marketing

  • Instagram Profile Creation


  • Profile Customization


  • Best Practices for Instagram Posts


  • Instagram Growth Strategy


  • Importance of Hashtags


  • Working of Instagram Algorithm


  • Running Ads on Instagram


  • Case Studies

LinkedIn Marketing

  • Introduction to LinkedIn


  • Best Practices for Profile Setup


  • Best Practices for Posts


  • LinkedIn Advertising


  • Facebook vs LinkedIn Advertising


  • LinkedIn Ad Objectives


  • LinkedIn Ad Formats


  • Scheduling Options


  • Billing Account Setup


  • Practical- LinkedIn Ad Creation


  • LinkedIn Automation

Twitter Marketing

  • Introduction to Twitter


  • Working of Twitter Algorithm work


  • How do Businesses Use Twitter?


  • Twitter Advertising


  • Billing & Account Setup


  • Types of Twitter Ads


  • Audience Bidding, Budgets, and Creatives


  • Case Studies

Quora Marketing

  • Introduction to Quora


  • Working of Quora Algorithm


  • Quora Profile Best Practices


  • Building Quora Profile


  • Answering Questions Perfectly


  • Quora Traffic Building Strategies


  • Types of Quora Ads


  • Live Case Studies

Pinterest Marketing

  • Pinterest Marketing


  • Brand Building on Pinterest


  • Pinterest Content Strategy


  • How to Drive Engagement?


  • Optimizing Profile and Best Practices


  • Influencer Marketing


  • Analytics, Measurement Tools, and Ads

Google Ads Mastery

  • Introduction to Google Ads


  • How does Google Ads Work?


  • Different Types of Google Ads


  • Importance of Landing Pages


  • Understanding Search Ads


  • Search Ad Creation, Optimization, and Reporting


  • Understanding Display Ads


  • Display Ad Creation, Optimization, Reporting


  • Understanding Remarketing Ads


  • YouTube Ads


  • Running App Install Ads


  • All Settings in Google Ads


  • Call Only Ads


  • All types of Audiences in Google Ads


  • Optimizing Different Google Ads


  • Conversion-based Campaigns & Optimization


  • Tools Related to Google Ads


  • Competitor-oriented Ad Campaigns


  • Strategies for Ad Campaigns


  • Shopping Campaigns


  • Scripts & Tracking

Third-Party Ads

  • What are Third-Party Ads?


  • How to Run Ads on Hotstar?


  • How to Run Ads on MX Player?


  • Online Ad Platforms and Ad Buying Models


  • Publishing Ads on Third Party Platforms

Social Media Optimization (SMO)

  • Introduction to SMO


  • Social Platforms & Supported Content


  • SWOT Analysis


  • Content Strategies According to Platform


  • Power of Organic Reach


  • Facebook Page/Profile optimization


  • Lead Generation Organically


  • Using Chatbots for SMO


  • Tools for SMO & Post Scheduling


  • Creating Social Media Calendar


  • Client/Agency for Social Media


  • Tools for Social Content Creation


  • Algorithms of Social Media Platforms


  • Rule of Consistency on Social Media


  • Tools for Content Ideas


  • Social Media Best Practices


  • Influencer Marketing


  • SMO Report Creation

YouTube Marketing

  • Role and Working of YouTube


  • Analytics of Top YouTube Channels


  • Understanding YouTube Algorithm


  • YouTube Ranking Factors


  • Setting Up YouTube Channel


  • Growing YouTube Channel Organically


  • YouTube Earning Opportunities


  • YouTube Channel Monetization


  • YouTube Funnels


  • Tools to Use for Channel Growth


  • Working on Real Projects


  • Essentials for Recording Videos


  • Editing Voiceovers Using Right Tools


  • Editing Videos Using Right Tools


  • Uploading a Demo Video & Optimizing It


  • Adding Viral Elements to Videos


  • Checklist for YouTube Videos


  • Case Studies of Successful Channels


  • Power of YouTube Live


  • Channel Strategies for Different Niches

App Store Optimization (ASO)

  • What is App Store Optimization?


  • Optimize Ranking on Google Play Store


  • Optimize Ranking on Apple App Store


  • On-Page ASO Elements


  • Off-Page ASO Elements


  • Different Strategies for ASO


  • Tools to Use for ASO


  • Using Google Play Console


  • Paid Campaigns for ASO


  • How to Increase App Downloads?


  • Google Firebase & Analytics for ASO


  • iOS App Store Optimization Strategies


  • App Store Marketing on Facebook


  • App Store Marketing on Google


  • App Ratings & Rankings System

Online Reputation Management (ORM)

  • What is ORM?


  • How does ORM Work?


  • Different ORM Tools


  • Impact of ORM on Sales/Revenue


  • Difference Between ORM and SMO


  • Handling Negative Comments


  • User Behavior Study


  • ORM Strategies


  • Press Release for ORM


  • Creating a Review Magnet


  • ORM Auditing


  • Parameters to Decide ORM Score


  • ORM Models


  • ORM Projects, Clients, Billing

National & International Freelancing

  • Earning as a Freelancer


  • Top Freelancing Platforms


  • Building Freelancing Profile


  • Live Walkthrough: How to Win Projects?


  • How to Set Pricing for Your Services?

For any further queries and doubts, kindly fill in the details given below and hit send. You will get a callback within 24 hours.

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For any further queries and doubts, kindly fill in the details given below and hit send. You will get a callback within 24 hours.