Diploma in Digital Marketing

Digital Marketing Introduction

• What is Digital Marketing?
• Why Digital Marketing?
• Digital Marketing platforms?
• Digital Marketing Strategy
• Types of Digital Marketing – Organic & Paid
• Digital Marketing VS Traditional Marketing
• How is it different from traditional marketing?
• ROI between Digital and traditional marketing?

Understanding the Website

• What is a website
• Types of websites?
• Static Website
• Dynamic Website
• E-Commerce Website
• Domain Booking
• Web Hosting Purchase
• Website Architecture

Website Creations

• Blogger
• WordPress

Keyword Selection Strategies

• Keyword Analysis
• Keyword Competition

Search Engine Optimization (SEO)

• What is SEO?
• How do search engines work?
• SEO Tools
• Web position Analysis
• Competition Analysis
• Google Algorithms and Updates

On Page Optimization

• Title Tag
• Meta Description
• Meta Tags
• Canonical form
• Alt Tag
• Anchor Text
• Header Tag
• Robots.txt
• Xml Sitemap
• Redirections ( 301, 302)
• 403 Forbidden
• 404 File Not Found
• Webmaster
• Google Analytics

Offpage Optimization

• Search Engine Submissions
• Backlink Submission
• Social Bookmarking
• Classified Submissions
• Article Submissions
• Content Marketing
• Image Marketing
• Video Marketing
• Video Strategy
• Event Creations
• Question And Answers

Social Media Optimization (SMO)

Google+

• Set-up and usage
• Company profile
• Communities Creations
• Promotions
• Event Creations

Facebook

• Profile Creations
• Creating groups and pages
• Tips and Guides
• Posts And promotions
• Events Creations
• Video Marketing
• Promotional Techniques
• Integration Techniques

Twitter

• Set-up and usage
• Tips
• Promoted Tweets
• Video Marketing
• Promotional Techniques
• Integration Techniques
• Analytics

LinkedIn

• Profile Creations
• Company Page Creations
• Tips and Guides
• Linkedin posts
• Linkedin promotions
• Linkedin Groups
• Video Marketing
• Promotional Techniques
• Integration Techniques

Instagram

• Integration Techniques
• Promotional Techniques

Search Engine Marketing (SEM)

Introduction to SEM

Google Adwords

• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Report generation

Google Adwords Express

• Setup
• Google Mapping Ads

Bing Ads

• Setup
• Marketing

Social Media Marketing (SMM)

Introduction to SMM

Facebook

• Sing up
• Payments Methods
• Paid Promotion
• Video Ads
• Event Marketing

Twitter

• Set-up and usage
• Tips
• Promoted Tweets

LinkedIn

• Setup Paid Ads
• Linkedin Post promotions
• LinkedIn Paid Campaigns

Affiliate Marketing

• What is Affiliate Marketing
• Components of Affiliate Marketing
• Affiliate marketing types
• Affiliate marketing tools
• Earning Techniques

Email Marketing

• How Email Marketing Works?
• Types of emails
• What to write
• How to write
• list creation
• Creating e-mailers
• Tracking emailers
• Create Template
• Reporting

Reporting

• Google Webmasters
• Google Analytics

Tools

• Alexa
• VIDIQ
• AddThis
• Pinterest
• MOZ

Youtube Marketing

• Youtube Channel Setup
• How to Rank and Optimize Youtube Videos
• How to get more views and Subscribers
• How to Promote Your Youtube Channel
• How to boost your Business with youtube Channel
• Learn to Edit VideoLearn ways to Make Money from Youtube
• How to Setup youtube Premiere
• Youtube Earning
• Youtube Advertising

Online Earning Types

Google Adsense

• Content Marketing
• Video Marketing

Affiliate Marketing

Freelancing

Entrepreneur

Resume Preparation Guidance

Mock Interviews

Interview Tips