
Digital marketing is a type of marketing that promotes products and services through the use of internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms. As people increasingly use digital devices instead of visiting physical stores, digital marketing campaigns have become more common, combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social Non-Internet channels that supply digital media, such as television, mobile phones (SMS and MMS), call-back, and on-hold mobile ring tones, are included in digital marketing. Digital marketing is distinguished from online advertising by its expansion to non-Internet outlets.
Key Objectives of Digital Marketing
To Increase brand awareness, which refers to how well customers and the general public are aware of and recognize a specific brand.
Because of its impact on brand perception and consumer decision-making, increasing brand awareness is critical in digital marketing and marketing in general.
Channels to build Digital Marketing
Placements after Digital Marketing.
We will focus on Understanding difference between internet & web, How to find a domain name?, Introduction about web server & web hosting, Types of websites: Based on functionality, Based on purpose, Connecting domain & hosting, Planning & conceptualizing a website, Landing pages. We will learn some basic aspects of digital marketing such as Traditional Marketing v. Digital, The Opportunity of Digital Marketing, Characteristics of Digital Marketing. We will understand Implications with Digital Marketing, Understanding online marketing channels, Elements of digital marketing strategy.
On Page Optimization: We will learn Keywords types, Keywords optimization, Content planning & optimization, Audience targeting , Keywords stuffing & placement, Internal linking, Meta tags & title optimization, Sitemaps, Webmasters, Content writing, blogs, articles & press release. Off Page Optimization: We will learn Alexa ranking, Domain authority, Back links & anchor text, Link building. Local SEO: We will learn Google places optimization, Concept of google business page, Classified concept, H card and Citation, Google Algorithms. Later will learn on Monitoring SEO results, Reports preparation for SEO, Concept of link juice, Concept of page authority & its importance, Exact keyword optimization.
We will learn about Google Adwords Account, campaign structure, Campaigns, Ad groups, Ads, Keywords etc. We will further explore types of campaigns, Adwords algorithms, Adwords ranking, quality score, CTR, Bidding concept. We will expand into advanced campaign level settings, location targeting, Bidding strategies, ad extensions, Keywords Planning, Adding keywords in ad-group, conversion tracking, Campaign optimizing, Remarketing. We will learn other types of display advertising like Banner Ads, Rich media Ads, Pop ups-under Ads, Contextual ads, In text ads, In image ads, In video ads, In page ads, video ads. Further we will focus on Google Analytics, adding tracking code in website, Goals & conversion, Bounce & exit rate, Funnels, Integration of Adwords with analytics account.
We will learn Facebook Advertising, Understanding Facebook advertising policies, Best practices for Facebook Advertising Creation of Facebook ad campaign, Understanding targeting options in Facebook campaign, Concept of conversion tracking in Facebook. Instagram is very popular social networking tool these days in yooth. We will learn how to put together an Instagram marketing strategy to make a real difference for your business. In this course, you will learn to create good and effective Instagram strategy. You will learn to develop and analyze Instagram content and Instagram ads.
We will learn about LinkedIn. We will understanding LinkedIn platform, Difference b/w Company profile & individual profile Concept of LinkedIn groups, Company page, Concept of LinkedIn text/video/article post. During this session students will learn Twitter Marketing, Listening tools for audience listening, Influence measuring tools, Tweet Deck, Klout & retweets PeerIndex, Other Tools, twitter cards. We will learn the concept of Email Marketing , email writing, bulk emails, Pros & cons of Bulk emails, Set up email marketing account, broadcast email, auto responders etc.
We will learn various aspects of Mobile marketing, Optimizing website according to mobile device, Tools to create mobile website & App, Advertising concept for mobile, In app Advertisement, Location targeted advertisement, Mobile search engine advertisement, Concept of content marketing on mobile, SMS marketing concept. We will learn Affiliate marketing, History of Affiliate marketing, Benefits of Affiliate marketing, Techniques to do affiliate marketing, Example of people doing affiliate marketing, Affiliate program approval process, Networks for Affiliate marketing.
During / After this course, students may also appear for the following certifications :
BIIT is an IT institute for students who want to achieve their academic and professional goals.
At BIIT, we understand the individual objectives of students and adapt our course content accordingly.
Since its inception our institute has been recongised amongst the best for IT training in Laxmi Nagar and our students have consistently shared their experience through their reviews as excellent.
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Mail Us : biit.laxminagar@gmail.com
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