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Digital Marketing

Query Form

Digital marketing is a type of marketing that promotes products and services through the use of internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms. As people increasingly use digital devices instead of visiting physical stores, digital marketing campaigns have become more common, combining search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social media marketing, social Non-Internet channels that supply digital media, such as television, mobile phones (SMS and MMS), call-back, and on-hold mobile ring tones, are included in digital marketing. Digital marketing is distinguished from online advertising by its expansion to non-Internet outlets.

Key Objectives of Digital Marketing

To Increase brand awareness, which refers to how well customers and the general public are aware of and recognize a specific brand.

Because of its impact on brand perception and consumer decision-making, increasing brand awareness is critical in digital marketing and marketing in general.

Channels to build Digital Marketing

  1. Affiliate Marketing.
  2. Display Advertising.
  3. E-mail Marketing.
  4. Search Engine Marketing.
  5. Social Media Marketing.
  6. Social Networking Service.
  7. In-game Advertising.
  8. Online Public Relations.
  9. Video Advertising Native Advertising.
  10. Push Notification.
  11. SMS Marketing.
  12. Sponsored Content.
  13. Content Marketing.

 

Placements after Digital Marketing.

  • Social media manager.
  • Search engine optimisation (SEO) executive.
  • Marketing campaign manager.
  • Content strategist.
  • Conversion rate optimiser.
  • Email marketing specialist.
  • Sentiment analyst.
  • Brand manager.

UNDERSTANDING WEBSITES & DIGITAL MARKETING

SEARCH ENGINE OPTIMIZATION

GOOGLE ADWORDS

FACEBOOK-INSTAGRAM MAREKTING

TWITTER-LINKEDIN-EMAIL MARKETING

MOBILE AND AFFILIATE MARKETING

CERTIFICATIONS*

During / After this course, students may also appear for the following certifications :

  • Google AdWords Fundamentals
  • Google Search Advertising
  • Google Display Advertising
  • Google Mobile Advertising
  • Google Video Advertising
  • Google Analytics Certification
  • Facebook Ad Certification