Search Engine Optimization (SEO)

Training Course.

Modules1 to 11

Search Engine Optimization:

Search Engine Optimization is used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Course Objective:

In this course each and every basic term is explained and clarified so you gain a complete understanding of the concept of SEO.

You will understand SEO from the basic level upwards.

Training Outcomes:

Module 1: Introduction to SEO.

• What is a search engine.
• How search engines work.
• What Is SEO.
• What is the need of SEO.
• History Of SEO.
• How SEO Works.
• What is Googlebot (Google Crawler).
• Types Of SEO techniques.
• What are Google’s SEO Algorithm updates.
• How to create planning and strategies for SEO.

Module 2: Technical SEO:

1. What Is Technical SEO
2. Technical SEO Ranking factors
3. Type of meta tags and their effect on SEO
4. Site architecture Optimization
5. Breadcrumbs
6. Permalinks optimization
7. Canonicalization
8. What Is Robots.txt File & How to create it
9. Setup of CDN
10. Installation of SSL
11. How to Improve Website Performance & Speed using Plugin
12. How to perform the Page Speed Test
13. XML and HTML sitemap creation and optimization
14. How to Add and verify a website in Google Console
15. Google Analytics setup and monitoring
    
    

Module 3: Keyword Research Process:

• Keyword research is the heart of SEO. Without the right keyword at the right time, you can not rank a website in SERP.
• The following topics will be covered in Keyword Research.
• What Is Keyword
• The impotence of Keyword Research?
• Different types of keywords
• How to do Analysis of keywords using Free & Paid Tools
• How to find easy to rank keywords related to your website
  and business
• How to do Analysis of Keyword Using Chrome Extension
• How to find the Ranking Keyword Of competitor
• Selecting the right keywords for the project
• How to Know Top ranking Keywords of your sites
• How to Find hidden ranking keywords of your website
• What Is LSI Keywords : Easy Strategies To find LSI Keywords
  
  

Module 4: Content Planning and Creation.

• Content Research
• Content Structure
• Content Planning With Keywords
  
  

Module 5: On-Page SEO

• What is On-Page SEO?
• we have a proven checklist with help of that you can verify your on-page SEO efforts.
• Title Optimization:
• How to select the right title for your page which will boost your CTR
• Content optimization: How to create content that will make visitor like to read and search engine will love to rank
• Header Tags Optimization: how and where to use (H1, h2, h3, h4……) tags
• Meta Description optimization: how to write meta description to increase your CTR
• Image optimization: how to optimize Image for Search Engine
• How many images you add to your post
• Internal links: How many Internal links you should add to your post.
• Outbound links: Which & How many outbound links you should add to your post
• Schema Markup
  
  

Module 6: Off-page SEO

• On page Vs. Off-Page Optimization
• Introduction to Back Links: Why is it important for SEO?
• What is Anchor text and why it is important in link building
• When you should start creating backlinks
• Some proven ways to get backlinks organically
• Easy Method to generate high-quality Do-follow backlinks
• Social media submission
  
  

Module 7: Avoid Negative SEO

• Negative SEO refers to the mistake done by us, knowingly or unknowingly. We should avoid that.
• What falls under Negative SEO
• Avoid duplicate content on your website
• What is Black hat SEO?
• Some deadly Mistake that is done by website owners
• Some bad practice you should never do on the website
• Common Negative SEO practiced by your competitor
• What step should you take to defend against negative SEO
  
  

Module 8: Local SEO

• What is local SEO and why is it important
• Important Local SEO factors
• Setup of Google My Business (GMB)
• How to optimize GMB Listing
• Important elements you must optimize on GMB listing
• Citations: What is citation & Benefits of citations in Local SEO
  
  

Module 9: YouTube SEO

• YouTube SEO Ranking Factors
• Video Optimization
• Title Optimization
• Description Optimization
• Thumbnail Optimization
• How to Increase YouTube Subscribers Organically
  
  

Module 10: Analysis

• An analysis is an essential part of strategies while optimizing a website. It helps you to keep an eye on your website performance.
• How to make SEO Strategy from Google Search Console & Google Analytics?
• How to maintain the position of existing ranking keywords
• How to keep Eyes On Competitor Ranking Keywords
  
  

Module 11: Certification

• In this module, we will show a step-by-step process of getting certification from Google to become a Google certified professional.
• Google Analytics Certification
• Google Ads Certification
  
  

 Who is the course aimed at?

This course will be beneficial for those interested in starting their career in SEO or wishing to augment their IT profile and increase employability.

Candidate Requirements:

A good understanding of any IT field from beginner to advanced level will be an advantage.

Prepare with BIIT the best SEO training in East Delhi.

You’ve set your goal. Now it’s time to join BIIT and build the knowledge and skills to propel your career.

Why is BIIT the best institute for IT Courses and Training in East Delhi?:

First and foremost we have the most highly skilled trainers with the best industry experience working in this field.

Your training will cover not only working on theoretical knowledge but also the essential practical skills that help you understand concepts using live projects, you’ll get hands-on experience and therefore increased employability..

Why Choose  BIIT ?

*BIIT is ranked the best IT Training institute in Laxmi Nagar East Delhi because along with the best tutoring, we also offer job support and interview preparation.

Boost your Career With BIIT the best SEO Training in East Delhi

*Life Time Validity:

Once you are enrolled with BIIT for training, you can revise specific topics or the whole syllabus at any time, up to a maximum of 5 years, untill such time as you’re fully competent and confident.

*Training by Professionals:

You will be trained by professionals who have 8+ years industry experience and extensive teaching expertise.

*Problem Solving Team:

At BIIT we have experts in all aspects and areas of IT who are ready to help you with any  problems you may face 24×7.

*Our small Batches provide one to one focus on each student.

BIIT the best training Institute for all your IT requirements in East Delhi.

For further information on this course or any aspect of BIIT’s extensive range of IT related training contact our office and speak with one of our expert counsellors.