Social Media Optimization (SMO) Training Course.
SMO allows you to use social media posts to drive targeted traffic and build a social network, thereby you interact with people and your customers.
You can also read others’ status updates to get ideas about their interests, preferences and expectations.
Social Media Optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.
About BIIT’s SMO Syllabus.
Our SMO Course Syllabus has been created as per the industry demands for performing various roles in digital marketing.
Furthermore, we have prepared our SMO Course Curriculum in line with social media optimization;
- Twitter optimization
- LinkedIn optimization
- Google+ analytics
- YouTube marketing
- Facebook marketing strategy
- Facebook advertising
- and other key Social Media marketing strategies.
Syllabus for Social Media Optimization:
- Introduction to Social Media and network Channels
- Facebook Account Setup
- Initial Setup Facebook Fan Page
- Increase Facebook Friends
- Create Facebook Photo Album
- Facebook Video Uploads
- Join Group and Interaction
- Increase Post Likes, Comment & Shares
- Design facebook Cover Page
- Weekly Status Updates
- Facebook Photo Album
- Facebook Video Uploads
- Facebook Campaign Creation & Management
- Third Party Tool Integration
- Twitter Account Setup
- Twitter Page Creation
- Twitter Regular Updates
- Design Twitter Background Image
- Twitter Account Creation
- Custom Twitter Background
- Linkedin Profile Creation
- Regular Updates
- Monthly Linkedin Profile Updates
- Join Group and Interaction
- Add Connections
- LinkedIn Personal Profile
- LinkedIn Company Page Creation
- LinkedIn premium account
- Google+ Account Set-Up
- Creation of Google+ Brand Page
- Google +1 Votes on Posts
- Google+ Followers
- Post Regular Updates
- Join Community and Interaction
- Design Google+ Cover Image
- Response Management
- Create brand page
- Pinterest Account Creation
- Create Board
- Uploading Pins on Boards
- Pinterest Followers
- Following Relevant Pinners
- Re-pinning of Relevant Content
- Sourcing of Pin Board Content
- Pinterest Profile Content Writing
- Pinboard Creation
- Youtube Channel Creation
- Upload Videos with Keywords & Content
- Promote Videos and Increase Viewers?
- YouTube Channel Creation
- YouTube Channel Custom Background
- YouTube Channel Profile Content Writing
- Submission of Client Provided Videos
- Stumbleupon Profile Creation
- Increase Followers
- Bookmark Targeted Landing Pages
- Social Media Marketing
- Overview of Social Media Marketing
- Benefits of Social Media Marketing
- Latest Stats and Trends about Social Media (Global & India)
- Orientation to Facebook Brand Pages
- Implementing Facebook Marketing Strategy
- Facebook engagement Overview
- Facebook Applications for Fan Growth and Engagement
- Creating Brand Ambassadors on Facebook
- From Objectives to ROI
- Competitive Research
- Demographics Research
- Analysing Customer Interest
- Strategy Presentation by Participants
- Facebook Advertising
- Types of Facebook Ads ( Objectives)
- Increasing CTR
- Significance of CTR (Click Through Rate)
- Optimizing Ad Copy & Targeting
- Budget and Bid Analysing
- Implementing Twitter Marketing Strategy
- Twitter in Plain English
- Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
- Leveraging Lists, Hashtags & Trends
- Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
- Twitter Strategy Framework: From Objectives to ROI
- Exercise: Creating Twitter Marketing Strategy
Who is the course aimed at?
This course will be beneficial for those interested in starting their career in SMO or wishing to augment their IT profile and increase employability.
- A good understanding of any IT field from beginner to advanced level will be an advantage.
- Prepare with BIIT the best SMO training in East Delhi.
- You’ve set your goal. Now it’s time to join BIIT and build the knowledge and skills to propel your career.
Why is BIIT the best institute for all IT Courses and Training in East Delhi?:
First and foremost we have the most highly skilled trainers with the best industry experience working in this field.
Your training will cover not only working on theoretical knowledge but also the essential practical skills that help you understand concepts using live projects, you’ll get hands-on experience and therefore increased employability..
Why Choose BIIT ?
*BIIT is ranked the best IT Training institute in Laxmi Nagar East Delhi because along with the best tutoring, we also offer job support and interview preparation.
Boost your Career With BIIT the best SMO Training in East Delhi
*Life Time Validity:
Once you are enrolled with BIIT for training, you can revise specific topics or the whole syllabus at any time, up to a maximum of 5 years, untill such time as you’re fully competent and confident.
*Training by Professionals:
You will be trained by professionals who have 8+ years industry experience and extensive teaching expertise.
*Problem Solving Team:
At BIIT we have experts in all aspects and areas of IT who are ready to help you with any problems you may face 24×7.
*Our small Batches provide one to one focus on each student.
BIIT the best training Institute for all your IT requirements in East Delhi.
For further information on this course or any aspect of BIIT’s extensive range of IT related training contact our office and speak with one of our expert counsellors.