
SEM COURSE SYLLABUS
Here is our SEO course syllabus that gives complete details about the course content that we take for SEO training. The syllabus is prepared by SEO industry experts based on the current market trends. The modules can be customized on request of the candidate’s requirement.
Module 1: Introduction
Introduction to Google Ads
Understanding the Google Network
How Does Google Ads Work?
Module 2: Google Ads Keyword Research
What is a Keyword?
Different Types of Keywords
What is Keyword Research
Keyword Research Methodology
How to Choose the Right Keywords to Target
Module 3: Creating a Google Ads Account
What is a Campaign?
Campaign Objectives
Choosing Campaign Types
Bidding
Networks
Location Targeting
Languages
Audience Segment
Budget Delivery Method
Bid Strategies: Manual vs Automated
Module 4: Keyword Match Types
What are Keyword match types?
How to use match types
Broad Match
Phrase Match
Exact Match
Negative Match
Keyword Planner Tool
Creating a Plan with Estimations
Adding Keywords to Ad Groups
Module 5: Search Ad Campaign
Types of Campaigns
Defining the objective of the campaign
Location Targeting
Language Settings
Google Partners
Bidding Strategies
How to choose the Budget
Ad Scheduling
Ad delivery and Ad Rotation
Module 6: Display Advertising
What is Display Ads
Objectives of Display Campaign
Bidding Strategies
Budget Settings
Audience Targeting Methods
Demographic Targeting
Content-based Targeting
Automated Targeting
Types of Ad Formats
Creating Custom Ads
Module 7: YouTube Video Ads
What is Display Ads
Types of YouTube Ads
Skippable in-stream ads.
Non-skippable in-stream ads.
In-feed video ads.
Bumper ads.
Ad Sequence.
YouTube Targeting options
Bidding Types
Reports & Analysis
Module 8: Quality Score & Ad Rank
What is Quality Score?
How Quality Score Affects Your Campaigns
Quality Score Factors
Understanding the Ads Auction
What is Ad Rank?
How Ad Rank Works
Module 9: Conversion Tracking
What is a Conversion?
What is Conversion Tracking?
Types of Conversions
Website Conversion
App Conversion
Call Conversion
Steps to Setting Up Conversion Tracking
Module 10: Remarketing Campaign
What is Remarketing
How to build audience list
Types of Remarketing Audience
Website audience
App Audience
Customer List
Custom Remarketing List
Create a Remarketing Campaign
Remarketing Ads
Conversion Tracking
Module 11: Campaign Optimization
How to segment your data
Bid Adjustments
Time of Day Reports
Location Reports
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