Here is our SEO course syllabus that gives complete details about the course content that we take for SEO training. The syllabus is prepared by SEO industry experts based on the current market trends. The modules can be customized on request of the candidate’s requirement.
- Introduction to Google Ads
- Understanding the Google Network
- How Does Google Ads Work?
- What is a Keyword?
- Different Types of Keywords
- What is Keyword Research
- Keyword Research Methodology
- How to Choose the Right Keywords to Target
- What is a Campaign?
- Campaign Objectives
- Choosing Campaign Types
- Bidding
- Networks
- Location Targeting
- Languages
- Audience Segment
- Budget Delivery Method
- Bid Strategies: Manual vs Automated
- What are Keyword match types?
- How to use match types
- Broad Match
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
- Creating a Plan with Estimations
- Adding Keywords to Ad Groups
- Types of Campaigns
- Defining the objective of the campaign
- Location Targeting
- Language Settings
- Google Partners
- Bidding Strategies
- How to choose the Budget
- Ad Scheduling
- Ad delivery and Ad Rotation
- What is Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- What is Display Ads
- Types of YouTube Ads
- Skippable in-stream ads.
- Non-skippable in-stream ads.
- In-feed video ads.
- Bumper ads.
- Ad Sequence.
- YouTube Targeting options
- Bidding Types
- Reports & Analysis
- What is Quality Score?
- How Quality Score Affects Your Campaigns
- Quality Score Factors
- Understanding the Ads Auction
- What is Ad Rank?
- How Ad Rank Works
- What is a Conversion?
- What is Conversion Tracking?
- Types of Conversions
- Website Conversion
- App Conversion
- Call Conversion
- Steps to Setting Up Conversion Tracking
- What is Remarketing
- How to build audience list
- Types of Remarketing Audience
- Website audience
- App Audience
- Customer List
- Custom Remarketing List
- Create a Remarketing Campaign
- Remarketing Ads
- Conversion Tracking
- How to segment your data
- Bid Adjustments
- Time of Day Reports
- Location Reports
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