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Search Engine Marketing (SEM) Training Course.

What is search engine marketing?

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine result pages (SERPs).

BIIT’s SEM course syllabus provides complete content for training.

The syllabus has been prepared by our industry expert training team and includes the latest updates and trends in the field.

Full Syllabus, 11 Modules:

Module 1: Introduction

  • Introduction to Google Ads
  • Understanding the Google Network
  • How Does Google Ads Work?

Module 2: Google Ads Keyword Research

  • What is a Keyword?
  • Different Types of Keywords
  • What is Keyword Research
  • Keyword Research Methodology
  • How to Choose the Right Keywords to Target

Module 3: Creating a Google Ads Account
  • What is a Campaign?
  • Campaign Objectives
  • Choosing Campaign Types
  • Bidding
  • Networks
  • Location Targeting
  • Languages
  • Audience Segment
  • Budget Delivery Method
  • Bid Strategies: Manual vs Automated

Module 4: Keyword Match Types
  • What are Keyword match types?
  • How to use match types
  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups

Module 5: Search Ad Campaign
  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • How to choose the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation

Module 6: Display Advertising

  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads

Module 7: YouTube Video Ads

  • What is Display Ads
  • Types of YouTube Ads
  • Skippable in-stream ads.
  • Non-skippable in-stream ads.
  • In-feed video ads.
  • Bumper ads.
  • Ad Sequence.
  • YouTube Targeting options
  • Bidding Types
  • Reports & Analysis

Module 8: Quality Score & Ad Rank
  • What is Quality Score?
  • How Quality Score Affects Your Campaigns
  • Quality Score Factors
  • Understanding the Ads Auction
  • What is Ad Rank?
  • How Ad Rank Works

Module 9: Conversion Tracking

  • What is a Conversion?
  • What is Conversion Tracking?
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Steps to Setting Up Conversion Tracking

Module 10: Remarketing Campaign

  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking

Module 11: Campaign Optimization

  • How to segment your data
  • Bid Adjustments
  • Time of Day Reports
  • Location Reports

Who is the course aimed at?

This course will be beneficial for those interested in starting their career in SEM or wishing to augment their IT profile and increase employability.

Candidate Requirements:

  • A good understanding of any IT field from beginner to advanced level will be an advantage.
  • Prepare with BIIT the best SEM training in East Delhi.
  • You’ve set your goal. Now it’s time to join BIIT and build the knowledge and skills to propel your career.
  • Why is BIIT the best institute for IT Courses and SEM Training in East Delhi?:
  • First and foremost we have the most highly skilled trainers with the best industry experience working in this field.
  • Your training will cover not only working on theoretical knowledge but also the essential practical skills that help you understand concepts using live projects, you’ll get hands-on experience and therefore increased employability..

Why Choose BIIT ?

*BIIT is ranked the best IT Training institute in Laxmi Nagar East Delhi because along with the best tutoring, we also offer job support and interview preparation.

Boost your Career With BIIT the best SEM Training in East Delhi

*Life Time Validity:

Once you are enrolled with BIIT for training, you can revise specific topics or the whole syllabus at any time, up to a maximum of 5 years, untill such time as you’re fully competent and confident.

*Training by Professionals:

You will be trained by professionals who have 8+ years industry experience and extensive teaching expertise.

*Problem Solving Team:

At BIIT we have experts in all aspects and areas of IT who are ready to help you with any problems you may face 24×7.

*Our small Batches provide one to one focus on each student.

BIIT the best training Institute for all your IT requirements in East Delhi.

For further information on this course or any aspect of BIIT’s extensive range of IT related training contact our office and speak with one of our expert counsellors.